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      Clothing and accessories have been around forever. They are general commodities. Companies like Supreme, Anti Social Social Club, and Bape are all clothing brands that are very hyped up. People all over the world are eagerly waiting for the next time these brands drop clothing and accessories. Almost every time these brands drop something online, it sells out within seconds, minutes, and hours. Nothing seems to last more than a day on their websites. These clothing brands are so popular that people will buy an item from their website, just to turn around and sell it for more than retail. There is such a profit margin in doing this, that people have made it their full time jobs, or their side hustle. Some things are so highly anticipated, that people buy "bots" to make sure they get the item they want.      This is different from high end brands such as Louis Vuitton, Gucci, YSL, Stone Island and Chanel because of the quantity and retail price. Th...

McDonald's New Diverse Tactics

McDonald's New Marketing Idea     McDonald's has been around since 1953. In almost any city, town, state, and even country, you will see McDonald's somewhere. Over the last month or so, they came out with a new meal. It is named "The Saweetie Meal". What exactly is this meal? It is the meal that the rapper/singer "Saweetie" orders from the fast food chain. How and why did she earn a McDonald's meal named after her? It is part of Mcdonald's new marketing tactic to show diversity and that they support diversity among the world.      This was a very interesting topic for me because I love the music industry a ton! Plus, who doesn't love a Big Mac? McDonald's supporting equality is a huge part of the value proposition as people are needing everyone they can to step up against racism. A huge food chain will help in a huge way. https://www.npr.org/2021/08/14/1026367895/saweetie-meal-mcdonalds-diversity-ads-brands-icy-girl     Last summer, McDon...

Evan's Marketing Blog

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    This picture was taken at Mary's Peak. My name is Evan Hayes. I am an 18 year old who was born and raised in Albany, Oregon. I recently moved to Corvallis, Oregon. Corvallis is the first place I've lived outside of Albany. Right now, I am deciding where I want to be in life, and how I can set myself up for success in the future.       At first, I wasn't planning on taking any college classes this year. I ended up finding out that I would be setting myself back and that I would be very bored if I didn't take at least one class. I enrolled in this course last second to start preparing myself for a future sales/broker position in my families company. It is a trucking company based out of Millersburg, Oregon. The companies name is Tradewinds Transportation LLC. (  http://tradewindstransportation.com/  ) I have worked there off and on since I was nine years old. I wanted an iPod and my mom told me I could earn the money working on the property...